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Insights
Is Your Dealership LOUD Enough to be Heard Online?
Focus on “share of voice” to turn demand into consistent conversions, sales. Did you meet your sales goal for 2013? In-market demand was strong last year, with 2014 off to…
Dealer NewsNever, Ever Argue With Your Salespeople
Let me first point out the odds of becoming a sales manager in the automotive industry. There are approximately 20,000 new car dealers in the US and Canada. They will…
Dealer NewsThe Social Engine: Seven Reasons Social Media is Essential for Your Dealership
Social media is like a combination of every automotive event in which your dealership has ever participated. With social media, you can show off your products and services, educate the…
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