We’re Headed to Detroit!
Digital Dealer Conference & Expo is moving to Detroit, September 22-23, 2026, at Huntington Place. Detroit isn’t just the Motor City, it’s the epicenter of the American automotive industry.
Why Exhibit
Exhibiting in Motor City places your brand directly in front of dealership decision-makers who are actively searching for tools to drive profitability. In a city synonymous with automotive innovation, your booth becomes a space for real conversations
DealerPoint
DealerPoint, a Digital Dealer Event, is a curated VIP networking experience built for the auto retail industry. Hand-selected dealership executives attend fully hosted, while solution providers gain direct access to qualified buyers through boardroom
Insights
The F&I Opportunity Dealers May Be Overlooking: Consistency, Not More Products
For years, F&I performance has focused on which products dealerships offer and what customers are buying. But recent survey research suggests the bigger issue may be how consistently those products…
Sales and Finance
Stop Paying for Sales You Already Won: Why Automotive Advertisers Need Incrementality Testing
Auto buyers pay closer attention to advertising than most marketers assume. In the 2026 Urban Science Harris Poll Study*, 93% of U.S. auto buyers reported noticing car ads while browsing…
Marketing
Daily Dealer Live Detroit: The Biggest Issues Facing Dealers in 2026
Key Takeaways: FTC Pricing Enforcement Is Here: KPA’s Adam Crowell warns dealers to fold doc fees and every non-government fee into advertised prices across their website and digital retailing platforms,…
Event News
