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Video Testimonials That Sell: A Guide for Dealerships
The shift to online car buying has made things easier for customers, but more challenging for dealerships when it comes to building trust. While buyers rely heavily on online research,…
MarketingF&I Profit Per Vehicle Just Hit a Record High. Used and Independent Dealers Are Positioned to Capture More of It Than Ever Before.
Independent dealers have always had the used car customer. Now they have the F&I infrastructure to match.
Sales and FinanceFTC Warning Letters: The Escalating Risk Around Dealer Pricing
Pricing has always been a friction point in auto retail. What’s changed recently is the cost of getting it wrong. With the FTC’s hardened stance and consumers expecting full transparency,…
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