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The Importance of Being Earnest: Why Honesty Pays Off for Auto Dealers
Do you remember Oscar Wilde’s famous play, The Importance of Being Earnest? Its main point is that living a double life is not an easy task and truth cannot stay…
Dealer NewsA Seven-Item Checklist for Measurable Marketing in the Digital Age
A seven-item checklist for measurable marketing in the digital age, from Marketing Profs. Here’s a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly,…
Dealer NewsInterview with Michael Morais – President of the Open Road Auto Group
Michael Morais became the President of the Open Road Auto Group in April of this year. He joined the group in 1999 selling Hondas as a second job while working…
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