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10 Tips for Online Vehicle Merchandising
I do the grocery shopping in my house. It makes my wife happy and also allows me to indulge my curiosity of effective consumer marketing. I find it amazing how…
Dealer NewsThe Car Buyer’s Journey: Four Steps to Success
Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a salesperson showed them cars, and the buyer selected their favorite. Then technology…
Dealer NewsWho Should Be My Successor(s)?
With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions about successor selection are dominating my inbox, responses to articles, and 20…
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