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DealerPoint
Insights
Can Your Direct Mail Marketing Do That?
What advertising or marketing generates a 1% sold rate? How do you or your marketing agency measure the success of your direct mail marketing? Is it the response rate —…
Dealer NewsWhy Silence is Golden
There are many elements of the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration…
Dealer NewsDealerships Targeted by Illegal Workforce
Auto dealerships are natural targets for illegal workers. They employ a large number of people at each dealership. Many dealerships experience high employee turnover. High turnover makes it difficult for…
Dealer News




