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Dealerships vs. Manufacturers: The Battle Over Vehicle Maintenance
Vehicle manufacturers are constantly bragging about their low cost of ownership. The marketing mantra stops just short of saying “all you have to do is put gas in it and…
Dealer NewsWhen the Push Should Be a Shove
The Holiday Inn on Jacksonville Beach in February of 1986 was the first open forum I held. Myself and eighteen dealers and used car managers walked in the room that…
Dealer News9 Tips for Packing Your Brand’s Message Into a 15-Second Instagram Video
9 tips for packing your brand’s message into a 15-second Instagram video, according to Entrepreneur. It has been shown through data, most recently by Forrester Research, that Instagram represents by…
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