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Closing & Golf: Same Strategies – Same Challenges
Closing is defined as everything you say or do that moves the sale forward. In golf, games are won or lost around the green on the shortest shots, not on…
Dealer NewsDigital Air Strike study finds that Social Media is king for consumers in the car buying process
Digital Air Strike, leading provider of automotive social media, online reputation and lead response solutions, released the results of its 2014 Automotive Social Media Trends Study at the J.D Power…
Dealer NewsThe Service Department: It’s More Than Just Fixing Broken Cars
The best summary I have ever heard concerning our industry comes from Leigh Silver, who puts it like this: “The service operations can be viewed as a combination of running…
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