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Harnessing Good Economic Times: How to Maximize Profits Through Diversity in Auto Marketing
As auto marketers start gearing up for 2015, news from the car industry continues to be good: car sales are expected to hit 16.77 million this year, outstripping both last…
Dealer NewsClosing & Golf: Same Strategies – Same Challenges
Closing is defined as everything you say or do that moves the sale forward. In golf, games are won or lost around the green on the shortest shots, not on…
Dealer NewsDigital Air Strike study finds that Social Media is king for consumers in the car buying process
Digital Air Strike, leading provider of automotive social media, online reputation and lead response solutions, released the results of its 2014 Automotive Social Media Trends Study at the J.D Power…
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