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Local Events For Dealers…”Tactile Marketing” The Right Way
According to a Harvard Business Review study titled Please Touch The Merchandise (Dec 2011), “Utilizing physical warmth to engender trust should be especially effective in retail settings involving high-risk decisions and a…
MarketingDetroit automakers battle for L.A. Auto Show spotlight
Detroit automakers battle for L.A. Auto Show spotlight, from The Detroit News. Detroit automakers will battle for the Los Angeles Auto Show spotlight this week with a mixed bag of…
Dealer NewsNADA predicts nearly 17 million U.S. auto sales in ’15
NADA predicts nearly 17 million U.S. auto sales in ’15, from The Detroit News. Automakers likely will sell nearly 17 million cars and trucks in the U.S. next year, helped…
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