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Predictions for 2015—and Beyond
Predictions for 2015—and Beyond, from Dealer Marketing Magazine. We’re at the start of a New Year, which is a great time to think about what’s ahead in 2015. So I…
MarketingU.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO
U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO, from Advertising Age. Uwe Ellinghaus keeps finding himself in hot water for the things he says. Most recently, he…
MarketingHow digital strategies draw auto shoppers onto the dealership floor
How digital strategies draw auto shoppers onto the dealership floor, from Crain’s Detroit Business. Dealerships for vehicles manufactured by Detroit’s Big Three have the benefit of carrying reputable, world-class automotive…
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