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Direct Mail and the Digital Age
It might be one of the oldest marketing methods in the book, but the humble direct mail piece might be ready to make a serious comeback. Our digitally enhanced world…
Dealer NewsTechnology Improves Safety Culture
KPA has implemented systematic environmental and safety programs at over 4,000 worksites across the country. To provide greater insight into the Return on Investment (ROI) of Safety, we completed a…
LeadershipWhat you need to know about how online research puts car shoppers in control
What you need to know about how online research puts car shoppers in control, from Santander Consumer USA. Ah, the good old days. A bygone era when a car shopper…
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