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Mobile Strategy: The Key to Consumer Engagement
Mobile Strategy: The Key to Consumer Engagement, from Dealer Marketing Magazine. Studies show that engaging with your customers via their cell phones is a critical component in the automotive industry…
Dealer NewsMarketing Ideas for Car Dealers
Marketing Ideas for Car Dealers, from Customer Think. A lot sure has changed since I first wrote about car dealers and digital back in 2011. Back then I wrote about…
MarketingAuto dealers urged to improve protection of buyer data
Auto dealers urged to improve protection of buyer data, from The Detroit News. As car-buying increasingly shifts to online research and purchasing, some industry groups are urging dealers to better…
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