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How to Make Your Digital Dealership Inviting for Non-English Speakers
How to Make Your Digital Dealership Inviting for Non-English Speakers, from activEngage. American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have…
Dealer NewsFixed Operations: The Auto Industry’s Missed Marketing Opportunity
In my session, “Fixed Operations: The Auto Industry’s Missed Marketing Opportunity,” Iwill explain why a dedicated digital marketing effort around Fixed Operations is essential for dealers to compete with independent…
Dealer NewsPorsche Cars North America Inc. Signs Agreement with Cox Automotive for Vehicle Portfolio Solution
ATLANTA – As a company committed to innovation, quality and improving how they manage their vehicle portfolio, Porsche Cars North America, Inc. (PCNA) has signed an agreement with Cox Automotive…
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