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Edmunds Accelerates Engagement With SMS Marketing
Edmunds Accelerates Engagement With SMS Marketing, from Retail Touch Points. Although mobile-optimized sites and apps can help brands successfully engage with smartphone users, Short Message Service (SMS), or text message…
MarketingThe Death of 6 Models in 2014: What Auto Dealers Can Learn
The new year is always about “out with the old and in with the new,” and that’s no different for car manufacturers or auto dealerships. As the world economy continues…
Dealer NewsNorthern Ohio Honda Dealers Out-Smarting Competitors with a Smaller Budget
For years, American Honda did not mandate the formation of tier 2 marketing associations and instead only supported the groups that formed voluntarily. About two years ago, that changed. Honda…
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