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Don’t Use an Auto Dialer Without Regulatory Backup
Don’t Use an Auto Dialer Without Regulatory Backup, from Dealer Marketing. Quick question: What, exactly, is an auto dialer? If you’re able to answer, you’re lying. At least in the…
Sales and FinanceSpecial Finance Commitment
Special Finance Commitment, from Dealer Strong. Are you on the 36% or the 64% team? Trust me – you want to be on the 36% team but it will take…
Sales and FinanceThird-Party Leads vs. Dealer Site Generated Leads
This subject causes more dealer confusion and misplaced marketing dollars for dealers than any other. Making matters worse, information in trade publications has vacillated over the past year. Frankly, metrics…
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