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Retention, Loyalty or Acquisition Marketing?
Retention, Loyalty or Acquisition Marketing?, from Automotive Digital Marketing. We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we…
Dealer NewsWith Car Dealerships’ Ranks Thinned, the Survivors Thrive
With Car Dealerships’ Ranks Thinned, the Survivors Thrive, from The New York Times. ONLY a few years ago, in the depths of the recession, the local car dealership seemed to…
Dealer NewsThe Lead Conversion Gap
The Lead Conversion Gap, from Auto Dealer Monthly. Generating leads from dealer websites and third-party retailers is no longer a “new” facet of automotive retail, and dealers now have nearly…
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