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Weekend thought starter: What selling kayaks and cars have in common
Weekend thought starter: What selling kayaks and cars have in common, from Dealertrack. I bought a kayak today. I didn’t intend to at the start of the morning, but you…
Dealer NewsHow to Make Your Digital Dealership Inviting for Non-English Speakers
How to Make Your Digital Dealership Inviting for Non-English Speakers, from activEngage. American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have…
Dealer NewsFixed Operations: The Auto Industry’s Missed Marketing Opportunity
In my session, “Fixed Operations: The Auto Industry’s Missed Marketing Opportunity,” Iwill explain why a dedicated digital marketing effort around Fixed Operations is essential for dealers to compete with independent…
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