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HookLogic Releases New eBook, Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale
New York, NY— April 6, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the release of a new eBook, Marketing…
Dealer NewsCustomer Equity: The Predictor of Long-Term Success
Customer Equity is an essential metric in determining the value of a business. So what is it, and how is it determined? Customer Equity Customer equity is defined by how…
Dealer NewsWeekend thought starter: What selling kayaks and cars have in common
Weekend thought starter: What selling kayaks and cars have in common, from Dealertrack. I bought a kayak today. I didn’t intend to at the start of the morning, but you…
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