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Insights
Mazda’s New Advertising Restrictions and Penalties
Earlier this month, on February 3, 2015, Mazda North American Operations (MNAO) issued a new marketing compliance program labeled the Ad Standards Compliance Program. The Program contains many of the…
Dealer NewsRisk-Based Pricing and Adverse Action Notices: When To Send
Believe it or not, I probably get more questions about adverse action notices and risk-based pricing notices than any other topic. Let’s try to simplify and understand both: when you…
Sales and FinanceThree Questions Your Digital Marketing Provider Doesn’t Want You To Know
I have a secret to share about digital marketing: you’re making it harder than it needs to be. As the previous head of digital for 94 dealerships in the Southeast,…
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