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Driving Measurable Consideration in the Models/Geography that Matter
Dealerships today spend a vast amount of marketing dollars across multiple vendors and platforms. Understanding how to measure success across the marketing mix has never been more of a challenge,…
MarketingBusiness Development or Detriment? How Business Development Might Be Killing Your Business!
Let’s face it, as I write this article, as many Business Development Centers are failing as are succeeding to the tune of countless dollars lost and that’s a fact! I…
Event NewsPredicting Success: A new model for selecting the right employee for your automotive group
Your dealership isn’t the building, the cars in the lot, or the ads you put out in your market. No, your dealership is your people. Your employees: you know, the…
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