We’re Headed to Detroit!
Why Exhibit
DealerPoint
Insights
10,000 likes mean nothing if your sales floor is empty
Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front…
Event News3 Reasons WHY you should care about the Real Market Value (RMV) of your customers
At the upcoming DD18 in Tampa, I will be sharing why the Real Market Value (RMV) should decide your advertising – otherwise, you are wasting or sabotaging your marketing efforts.…
Dealer NewsThe Exit to the Sale: It’s No Longer a Road
The Road to the Sale is dead. This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of steps is no longer…
Marketing




