Thank You, Detroit!
Thank you, Detroit, for being part of Digital Dealer Conference & Expo and welcoming the automotive retail community to the heart of the American automotive industry. We’re grateful for the connections, conversations, and shared experiences that ma
Why Exhibit
Exhibiting in Motor City places your brand directly in front of dealership decision-makers who are actively searching for tools to drive profitability. In a city synonymous with automotive innovation, your booth becomes a space for real conversations
DealerPoint
DealerPoint, a Digital Dealer Event, is a curated VIP networking experience built for the auto retail industry. Hand-selected dealership executives attend fully hosted, while solution providers gain direct access to qualified buyers through boardroom
Insights
How to Lead Well When Bad Things Happen
After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me asking for suggestions on how to handle the adverse publicity,
Press ReleasesMastering the Menu
The progression of the F&I menu — or “option disclosure,” as I like to call it — began sometime in the mid-1990s as a way to get F&I professionals to…
Press Releases
A New Direction
Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking to take that change even further.
Press Releases
