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Buyer Detection Techniques Help Dealers Move More Cars
Analytics and big data are frequently used terms in the automotive world these days—and many dealers are ready to take the next step in mining their data to help boost…
Dealer NewsSix Degrees of Separation
I’m sure you’ve heard of the theory of six degrees of separation, many of us are familiar with it through a game involving Kevin Bacon. In case you are unfamiliar,…
MarketingWhy Are Americans the Procrastination Nation When It Comes to Responding to Automotive Recalls?
The track record of the American consumer in responding to automotive recalls is not overly impressive. The reasons behind this apparent lack of appropriate response are complicated and compounded by…
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