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The Future of Automotive Marketing is Open Data
None of us is as smart as all of us. When it comes to digital marketing, nothing could be more true. The more information you have about a customer, the…
Dealer NewsData-Driven Marketing Drives Profit and a Better Customer Experience
In the past few months I’ve had the opportunity to speak with dozens of dealers at industry events, advisory panels, and on their showroom floors. In these discussions, two topics…
Dealer NewsIncrease Sales through Conquesting Consumers Motivated by Open Recalls
Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to…
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