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DealerPoint
Insights
ADVERTISING: The Power of Resonance!
In a recent blog article by Randall Beard, President of Nielsen, North America, Mr. Beard revealed a startling statistic. Based on Nielsen’s study of 1.7 million ads over a 13…
MarketingIt’s Time to Get Bi-lingual
In April this year I had the pleasure of being part of the closing Keynote at Digital Dealer 18 in Tampa, Florida, with Peter Leto from Google, Ricky Lopez from…
MarketingSocial Media In-House or Outsourced? The Positives & Negatives
Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of “social media experts” showed up…
Marketing




