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DealerPoint
Insights
Jump Off the VDP Bandwagon and Meet Your Highest-Value Visitors
Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for a great month. But by the time the 30th rolls around, showroom…
Dealer NewsBoost Your Sales Revenue by Converting Service Customers
Customers are the lifeblood of a dealership, both on the lot and in the service lane. But the nature of the purchase-to-service-to-repurchase relationship is more cyclical than we give it…
Dealer NewsThe Up-Tick of the Click: Putting the Rise of Cost Per Click into Perspective
It’s not surprising that digital media, as a percentage of total media consumption, officially surpassed TV in 2013. You can’t go anywhere without being surrounded by folks staring at a…
Dealer News




