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What’s Your Dealership’s Chemistry with Women?
When it comes to customer service or sales, we often talk about having the right chemistry with a customer. But what does that really mean? What are the right ingredients…
Dealer NewsSelling to Women: Cars Aren’t Power Tools
When it comes to buying a car, women have a myriad of choices in both the car and the purchase location. Women’s buying habits differ substantially from men’s, and understanding…
Press ReleasesNeuroscience and How it Impacts Selling Cars to Women
Even if everyone at your dealership is thoroughly trained and experienced in selling cars, you may be surprised at the number of times a potential successful sale with a woman…
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