We’re Headed to Detroit!
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Mastering the Menu
The progression of the F&I menu — or “option disclosure,” as I like to call it — began sometime in the mid-1990s as a way to get F&I professionals to…
Press ReleasesA New Direction
Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking to take that change even further.
Press ReleasesHow to Write the Best Online Used Car Ad
Selling a car is never easy, especially if you to do it online, where there are so many other used cars to compete with. Making your car ad stand out…
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