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Should ROI Be Attached to Every Marketing Activity?
While I do believe that trying to seek out a specific ROI on every single activity can become exhausting and demoralizing for most marketers, it’s true that marketing (as a…
Marketing10 Ways to Turn a Lead Into a Sale
You are literally wasting your time and money if you can’t turn a lead into a sale. Two of the most common reasons prospects don’t end up buying include:
Press Releases3 Tips for Creating a Killer Testimonial Video
Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.
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