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Recall Impact on CPO Vehicle Marketing
With the millions of recalls in the pipeline nowadays, compliance expert Randy Henrick contends dealerships find themselves in “a difficult situation,” especially in light of how the Federal Trade Commission
MarketingCan’t Get Through to Your Audience? 3 Strategies to Get a Reaction
To understand how RST works and how people can be divided based on their reactions, you can make use of a personality questionnaire. One such questionnaire is Corr-Cooper Reinforcement Sensitivity
MarketingCar-Wash Technology Turns Stores Into Profit Center
For the auto dealer, the embodiment of a “necessary evil” is the business’ car wash. Or, if that term is too strong, let’s call it a necessary “nuisance.” Usually tucked…
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