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Insights
Used Car Market Insights – Week of May 24, 2016
This week’s Black Book Market Insights report shows relatively mild depreciation last week among the majority of car and truck segments. In fact, Sporty Cars, along with some vans, pickups…
Press ReleasesThe Automotive Marketing Home Run
The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home…
MarketingThink Tank Tuesday : How to Tell Your Brand Story [VIDEO]
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique…
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