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The Automotive Marketing Home Run
The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home…
MarketingThink Tank Tuesday : How to Tell Your Brand Story [VIDEO]
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique…
Dealer NewsQuick Reconditioning Spurs More Sales at Higher Profits
When I’m asked to analyze a dealership’s vehicle reconditioning department, it’s quickly apparent from my performance-report review who is running the show.
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