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How Can We Alter Consumer Perception that Car Buying is Painful?
According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.
Dealer NewsIf Dealers Want To Understand Millennials, They Should Start By Hiring Them
I don’t think there’s been a single meeting I’ve had with clients in the past year where the term “millennial” hasn’t come up at least a half dozen times.
Dealer NewsIt’s Okay to be a Mediocre Dealership
In today's society there are only two things people talk about: the bad and the outstanding experiences. Companies who are mediocre don’t garner media attention or stand out in the…
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