We’re Headed to Detroit!
Why Exhibit
DealerPoint
Insights
Get the Most Out of Your Vendor Partnerships
A few weeks ago, I discussed a new “breed” of tech provider that’s been, very quickly, becoming a major part of many dealership’s strategies
Dealer NewsSpend Your Marketing Budget Wisely by Making an Emotional Connection with Consumers
Marketing studies tell us most purchases are emotional decisions rationalized later with logic. If you could flip the order and use a rational process to first establish an emotional connection…
MarketingAre You a Game Changer?
There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go beyond skills or talent
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