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Insights
Is Your Service Department Invisible?
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new…
Dealer NewsWhy Are Service Customers Defecting to the Aftermarket?
Dealerships are getting 13% of the annual customer-pay service pie. Of the $232 billion spent by consumers on vehicle maintenance and repair, only $30 billion went to dealerships.
Dealer NewsThe Value of Content in the Automotive Industry
You’re an expert in your space. Working in the automotive industry has afforded you the ability to be knowledgeable about all things related to cars. To the most popular car…
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