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DealerPoint
Insights
Interview with Greg Kaminsky, President, El Cajon Toyota, El Cajon Honda
Greg Kaminsky was in his late teens when he first encountered the automotive retail business. By the end of the first summer working numerous jobs in the dealership his parents…
Dealer NewsDigital Dazzle: New Ways to Optimize Your Advertising Digital Spend
It wasn’t that many years ago that 5-8% of the ad budget with email and a website on the Internet represented the lion’s share of a retail auto dealer’s investment…
MarketingA Call for Improved Effectiveness and Efficiencies in Human Capital Management
If a new or used car manager made the wrong decision nearly 75 percent of the time, chances are pretty good that individual wouldn’t be working very long at your…
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