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Why Auto Dealers Must Embrace Digital Marketing
You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like…
Dealer NewsMarketing Technology is More Than Just Vendors and Tools
I love the field, the practice of marketing technology. However, marketing technology has been regarded largely as a collection of tools and vendors. From Scott Brinker’s outstanding MarTech
Dealer NewsHow the Future of Advertising Is in Servicing the ‘Moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
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