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Authenticity is Not for Amateurs: A Comparison of Failure and Success
I’m struck by the dichotomy of authenticity which consumers experience on a daily basis. It’s a constant question about who to believe, will the product or service be right for…
Marketing69% of Executives Believe Social CEOs Boost Company Credibility
It’s important to get your dealership team involved at every level, from the very top all the way down. Not only does this improve engagement, but it shows everyone your…
MarketingModern Communication: What Your Customers Want
Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most
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