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Act, Don’t React to Negative Online Reviews
Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a big part of that decision process. If managed incorrectly,
MarketingClose Encounters of the Third Kind: Millennials
In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical…
MarketingAre You a Software Pirate and Don’t Even Know It?
If you're like most people, you probably use your Microsoft Office programs on a daily basis and don't even think about it. But if your dealership purchases software off-the-shelf, there's…
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