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Three Questions to Ask to Better Understand the ROI on Your Digital Ad Spend
The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms…
Dealer NewsThere Are Auctions, and There Are AUCTIONS!
My first Retail management gig came in the mid-1970’s when, as a frustrated Zone Manager for Renault, one of my dealers offered me a piece of his business if I…
Press ReleasesStore Turns Pokemon Go Players Into Vehicle Buyers
Street Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time. While Schuman was on the Street Toyota lot tracking down the fictional…
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