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Sales and Service Disconnects: Back to the Basics
It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to…
Dealer NewsWhat to Do with the 5 Must Have Types of Video Content
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory,…
MarketingNew Research Reveals Why People Buy New Cars
New data from Car Keys sheds light on what influences people to buy new cars, how they decide on a model and what dealers can do to better encourage a…
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