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The Lead Is Already Too Late: 7 Ways AI Moved the Starting Line for Car Dealers
A shopper asks an AI assistant for “the best Toyota dealer in [City].” Before that shopper visits a dealer website, opens a vehicle detail page or submits a lead, the…
LeadershipWhy Automotive Retail Is Betting Big on AI-Driven Credit Decisions
At the core of every automotive transaction sits a financing decision, and yet it remains the single greatest source of friction in the entire buying journey. Consumers can browse inventory,…
Sales and FinanceStop Merchandising Like It’s 2015. Your VDP Is Now Your Showroom
There is a question I have started asking dealers more often: How long does it take a car to go from arriving at your dealership to becoming truly sellable online?…
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