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DealerPoint
Insights
What the FTC’s Personalized Pricing Proposal Means for Dealer Pricing and Discounts
Dealers already know how to run a discount with published eligibility. The harder question is what happens when software uses shopper data to decide which price or individualized discount that…
LeadershipFor Customers Buying a Car, AI is the Test Before the Drive.
55% of people intending to buy a car in the next six months are using AI models like ChatGPT or Gemini.[1] Chances are, before a customer gets in for a…
LeadershipWhen the Platform Becomes the Vulnerability: Security in the Age of Lending Modernization
Auto lending has always run on trust: trust in the data, trust in the borrower, trust in the systems processing millions of transactions every day. That last piece of trust…
Leadership





