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BMW of Annapolis Celebrates Grand Opening of Newly Renovated Retail.Next Facility
Comprehensive renovation introduces premium hospitality spaces, enclosed service drive, EV infrastructure, and one of only four global BMW Lighthouse locations.
Press ReleasesThe Training Problem That’s Costing Dealerships More Than They Realize
Every year, automotive dealerships invest in new programs, products, and technologies designed to improve profitability, enhance customer satisfaction, and stay competitive in an evolving market. Leadership teams attend conferences, sign…
LeadershipWhen “Cost Per Lead” Lies: Smarter Metrics for Dealer Marketing Performance
Cost Per Lead (CPL) is popular because it’s easy to calculate and easy to compare. The problem is that dealer marketing is not that simple. A lower CPL can look…
Marketing



