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Car Shoppers Feeling Web-To-Showroom Disconnect
More and more people are looking for their next vehicle online. That’s changed the nature of brick-and-mortar shopping, with many buyers starting the process digitally and finishing it at the…
Press ReleasesManufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?
I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events.
Dealer NewsThe Customer Survey That Changed A Dealership’s Digital Destiny
Jeff Running is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming. 5 years ago, Jeff decided to ask every customer a set of 8…
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