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Auto Retail News
Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Insights
Have Dealer Discounts Gone Too Far?
Dealer discounting for both service and sales have gone entirely too far. This discussion will focus upon service, and we'll address sales in our next discussion.
Dealer News
Dealership Service Advisers Should Sell Pre-Paid Maintenance Plans
Too often, though, dealers introduce these programs as F&I aftersales products, but fail at integrating service into this process. When that happens, advisers may misunderstand how
Dealer News
Just a Gimmick? Or Are Giveaways Really Needed?
Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more
Dealer News
