Auto Retail News
Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Digital Dealer Conference & Expo is the only event purpose-built to solve the most urgent challenges in automotive marketing, advertising, and digital operations.
Insights
Texting Is Not Equal to Communication
The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message.
Dealer News
Are You Playing Russian Roulette With Your Marketing?
These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact…
Marketing
53% of Users Who Tweet at a Brand Expect a Response Within the Hour
Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business. When it comes…
Dealer News
