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Auto Retail News
Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Insights
Canadians Find YouTube Ads 57% More Engaging Than TV Ads
We’ve been focused on the high level of consumer engagement with video, and we know it’s important to create interactive visual content for consumers. But in today’s market
Marketing
Cadillac Pinnacle Program – The Epitome of a Discriminatory Factory Program
General Motors has announced its latest program to attempt to bring the Cadillac brand back to prominence. As usual, the factory has put substantial focus on dealership operation
Dealer News
Fixing the Disconnect: How to Merge Digital Marketing and Floor Sales
Car shoppers would go to the dealer, hang out with the salesmen, test drive a number of vehicles and then repeat the cycle at a handful of other dealerships before…
Event News
