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A Firmly Rooted Dealership Stands Strong in Adversity
When asked, dealers tell me their biggest challenge is "people;" attracting, hiring and staying…the big three. Last month I briefly spoke to the first two
Dealer NewsCustomers Expect the Impossible – So Give It to Them
Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers…
Dealer NewsEpic Storytelling Sets Your Brand Apart
Great brands differentiate themselves through storytelling. Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all…
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