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Is Your Website Inadvertently Turning Shoppers Away?
If you’re like most dealerships, you use a variety of lead capture methods on your website. A balanced mix of chat, prequalification forms, and offers is a great way to…
MarketingInterview with Donald Luke, President of Bill Luke Chrysler-Jeep-Dodge-Ram
Donald "Don" Luke, president of Bill Luke Chrysler-Jeep-Dodge-Ram, is a second-generation car dealer. His father, William "Bill" Luke was always fascinated by machines and in 1927, at the age of…
Dealer NewsThe Power of Managed Content
Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally infinite marketing channels from the closely
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